What does social media influencers based on followers count mean?

Introduction

Influencer marketing in India has been a very popular strategy to promote business and get the desired traffic online. It is today every business's go-to-marketing strategy for a good reason.  Considering the influencer marketing ROI that it offers makes sense as to why mots business prefers collaborating with digital influencers in India. But businesses find it challenging when it comes to collaborating with an Influencer marketing agency in India or for that matter even executing of an influencer strategy. Businesses are often puzzled when it comes to selecting an influencer for their business campaign. Understanding the difference between types of influencers and what works best for their marketing campaign is a huge challenge. So to make things easy we have today explained different types of influencers based on the follower's count.  Keep reading to learn more about each type in detail 

 

Types of Influencers Based on Followers Count

There are different types of influencers in the market. However, they are broadly classified under two main categories, which are 1) Influencer Based on the activity or platform & 2) Based on the followers count. So today we will be just getting to the basics and covering about influencers based on followers count. Given below are different influencers categorized based on their follower’s count- 

·         Nano influencers (1K–10K followers)

·         Micro-influencers (10K–100K followers)

·         Macro influencers (100K–1M followers)

·         Mega or celebrity influencers (1M+ followers)

1. Nano Influencers (1K–10K followers)

Nano influencers are any type of digital influencer in India who has followers anywhere from 1K–10K on their social media channels. Although, they do not hold a large follower or fan base yet they have a very strong and engaging social media follower generating great engagement rates. These influencers may not have exposure working with large brands but they are experts of their niche and are very active when it comes to advocating about brands or products they are passionate about and for which their followers believe they are an expert in and appreciate their recommendations on the same. They usually have a very strong bond or connection with their followers and often engage with their followers to build and maintain the connection. If you are a small or mid-sized business with a limited budget, nano influencers are ideally the best option for getting started with influencer marketing.

2. Micro-Influencers (10K–100K followers)

Micro-influencers are influencers in India having followers between 10K to 100K online. These influencers have a bigger audience in comparison to the nano influencers and are often as or if not less, connected to their audience. They often specialize in a particular niche and also have high engagement rates and a well-targeted audience. This makes it easier for brands to collaborate with such influencers for specialized sponsorships promotions with these influencers. Businesses looking to achieve more focused leads and reach out to a larger audience with a tight budget can opt for micro-influencers.

 

 

3. Macro Influencers (100K–1M followers)

Macro influencers are digital or social media influencers in India having between 100K–1M followers. As the count suggests they hold a large fan base in their niche and hold a much broader appeal than nano or micro-influencers. Macro influencers may be internet or online celebrities who may possibly be popular social media stars, bloggers, or vloggers. These influencers have built a large audience or fan base over months or years with their creative content that has been appealing to their audience and kept them engaged. Such influencers are great to work with if your business plans to build brand awareness or if they plan to launch new products or services. Collaborating with them can boost traffic and sales for your business while increasing your brand reach to a large audience.

4. Mega Influencers (1M+ followers)

Mega influencers are basically celebrities having more than 1 million followers. Working with these influencers will require businesses to have a huge budget for influencer marketing. The audience or fan base that they have is largely broad and not industry-specific or niche. So business looking target niche audience, this may not really be the right choice. However, if your business is looking to build brand awareness and get their brand in front of a large audience then collaborating with them is the right strategy for your brand as this will get you to appeal to audiences across different segments.

Conclusion

As we can see selecting the right digital influencer in India must be a very well-thought and researched choice rather than a random selection for your business. While there are several different types of influencers you opt to promote your brand, products, and services, selecting them wisely will be the deciding factor for its success.  Depending on the industry niche, brand, and budget, find the perfect influencer in India for your business to collaborate with.