What are electrical cable trays and how are they useful?

Introduction

As commonly witnessed, the use of cable trays systems in most industries has been increasing and gaining great popularity. Cable trays are now an integral part of the cable management system. This is especially seen in industries where large amounts of data and communication cables are squeezed into a limited area. This is where and when cable tray systems are required for robust air conditioning to control the temperature rise and maintain electric heat and ventilation. While we are aware of the fact that cable tray is wonderful and efficient equipment used to manage all these wires. Let us today go a little deeper into understanding the types of cable trays offered by cable tray manufacturers in India. So, on that note, today we have shed some light on the use of electrical cable trays offered by electrical cable tray manufacturers in Mumbai. Let us learn how electrical cable trays are useful in the industry.

 

What is an electrical cable tray?        

Electrical cable trays are equipment designed to support the wiring and cable systems across the industry. It is a system that helps support cables installed in industries and ensures they are placed securely. These cable tray systems are widely used across different industries and are in great demand for the benefits they offer business. Let us learn more about where these electrical cable trays are used and why are they in demand in industries.

Why does a cable tray matter for your business?

Electrical Cable trays are in demand in various international and national industries for their exceptional quality and the benefits they offer. Electrical cable trays are high-performing, robust equipment that is long-lasting, durable, and also most importantly resistant to corrosion, chemical and, moisture and fireproof. They are designed to work in any situation and any environment. Interestingly they are also popular for the safety they offer and prevent the danger of heat, and high voltage shock.

Electrical Cable trays are widely used in electrical industries, commercial buildings, residential buildings, and power distribution industries to name a few. These types of equipment are very useful as they help manage and support the wiring system in a given industry. Electrical cable tray manufacturers in India generally design them according to international norms to meet the requirements of the clients and the industry in which they are used. They come in different specifications and are easily available to customers wanting an electrical cable management system. Affordable and easy maintenance and installation make them a popular choice in the industry.

Conclusion

All said and done, but it is also important to note that such cable trays systems must be bought from reputed cable tray manufacturers in India for the best quality output.  Look for a reputed manufacturer who can customize it to your needs and meets the industry requirements as well. All of these parameters play a huge role when it comes to maximizing the cable tray systems to the best of their ability in your industry.

Things to keep in mind when using a cable tray system

Introduction

Cable trays are very popular cable management systems used in the industry that provides additional protection to cables from physical damage. Cable tray manufacturers offer a wide array of cable tray systems ranging from solid-bottom trays, ladder cable trays to wire mesh cable tray designs. These are effective systems that protect wires and prevent damage from moisture, dust, dirt, and other chemicals. The equipment also prevents fire shock, overheating, and other problems. It is by far the best solution for managing cables provided they are installed well, inspected in a timely manner, and most importantly bought from a reputed Cable Tray Manufacturers in India. That said, given below are common things to consider when businesses install, use and maintain cable tray systems in the industry.

 

Things to keep in mind when using Cable tray

Avoid overloading cable trays- A common mistake that most people often commit when using a cable tray system is overload the equipment with cables beyond their capacity. When cable trays carry wires that are delivering electrical power, there’s a possibility of short circuits and fire, or maybe arc flash. Overloading of cables in the cable tray may make things worse. Overloading may suppress the airflow, resulting in disruptions and premature system failures. Moreover, coatings or insulation could provide toxic fumes if they burn. In most cases, cable trays should not be filled beyond 40 or 50 percent of their physical capacity or weight. In addition, cable trays must be properly grounded and tested before any wire or cables are energized.

Using suitable materials for insulation-

Selecting a suitable material for cable trays is crucial to ensure its long-lasting. So, for instance, certain materials, like flexible cords, could also be inappropriate as the insulation it offers makes it brittle over time, and increases the possibility of fires and electrical shorts.

Removal of unused cables-

Make sure the cable tray has only enough cables placed in it based on its capacity. Further, extra cables that are often not used should be removed from the trays to ensure the trays comply with the code and capacity requirement.  Often, several cables are abandoned when systems are upgraded. So, regular inspection is necessary to ensure the removal of such cables from systems. At all times, it is best to maintain cable trays with only 25-50 percent capacity as it leaves enough space for additions of wires or cables in the future and does not create any safety hazards for the structure.

Suitable to the environment-

It is important that businesses or industries consider this parameter when installing, using, and maintaining cable tray systems. Not only should the cable tray be suitable for the environment in which they are installed but it must also ensure that the cables inside them too can handle the environment. It is advisable to use cable tray systems that are ideal for extreme temperature conditions like high, or low temperature, resistance to moisture chemicals, or other such challenges.

What does social media influencers based on followers count mean?

Introduction

Influencer marketing in India has been a very popular strategy to promote business and get the desired traffic online. It is today every business's go-to-marketing strategy for a good reason.  Considering the influencer marketing ROI that it offers makes sense as to why mots business prefers collaborating with digital influencers in India. But businesses find it challenging when it comes to collaborating with an Influencer marketing agency in India or for that matter even executing of an influencer strategy. Businesses are often puzzled when it comes to selecting an influencer for their business campaign. Understanding the difference between types of influencers and what works best for their marketing campaign is a huge challenge. So to make things easy we have today explained different types of influencers based on the follower's count.  Keep reading to learn more about each type in detail 

 

Types of Influencers Based on Followers Count

There are different types of influencers in the market. However, they are broadly classified under two main categories, which are 1) Influencer Based on the activity or platform & 2) Based on the followers count. So today we will be just getting to the basics and covering about influencers based on followers count. Given below are different influencers categorized based on their follower’s count- 

·         Nano influencers (1K–10K followers)

·         Micro-influencers (10K–100K followers)

·         Macro influencers (100K–1M followers)

·         Mega or celebrity influencers (1M+ followers)

1. Nano Influencers (1K–10K followers)

Nano influencers are any type of digital influencer in India who has followers anywhere from 1K–10K on their social media channels. Although, they do not hold a large follower or fan base yet they have a very strong and engaging social media follower generating great engagement rates. These influencers may not have exposure working with large brands but they are experts of their niche and are very active when it comes to advocating about brands or products they are passionate about and for which their followers believe they are an expert in and appreciate their recommendations on the same. They usually have a very strong bond or connection with their followers and often engage with their followers to build and maintain the connection. If you are a small or mid-sized business with a limited budget, nano influencers are ideally the best option for getting started with influencer marketing.

2. Micro-Influencers (10K–100K followers)

Micro-influencers are influencers in India having followers between 10K to 100K online. These influencers have a bigger audience in comparison to the nano influencers and are often as or if not less, connected to their audience. They often specialize in a particular niche and also have high engagement rates and a well-targeted audience. This makes it easier for brands to collaborate with such influencers for specialized sponsorships promotions with these influencers. Businesses looking to achieve more focused leads and reach out to a larger audience with a tight budget can opt for micro-influencers.

 

 

3. Macro Influencers (100K–1M followers)

Macro influencers are digital or social media influencers in India having between 100K–1M followers. As the count suggests they hold a large fan base in their niche and hold a much broader appeal than nano or micro-influencers. Macro influencers may be internet or online celebrities who may possibly be popular social media stars, bloggers, or vloggers. These influencers have built a large audience or fan base over months or years with their creative content that has been appealing to their audience and kept them engaged. Such influencers are great to work with if your business plans to build brand awareness or if they plan to launch new products or services. Collaborating with them can boost traffic and sales for your business while increasing your brand reach to a large audience.

4. Mega Influencers (1M+ followers)

Mega influencers are basically celebrities having more than 1 million followers. Working with these influencers will require businesses to have a huge budget for influencer marketing. The audience or fan base that they have is largely broad and not industry-specific or niche. So business looking target niche audience, this may not really be the right choice. However, if your business is looking to build brand awareness and get their brand in front of a large audience then collaborating with them is the right strategy for your brand as this will get you to appeal to audiences across different segments.

Conclusion

As we can see selecting the right digital influencer in India must be a very well-thought and researched choice rather than a random selection for your business. While there are several different types of influencers you opt to promote your brand, products, and services, selecting them wisely will be the deciding factor for its success.  Depending on the industry niche, brand, and budget, find the perfect influencer in India for your business to collaborate with.

Different types of social media influencers that you can work with

Introduction

Social media influencers in India can be a very powerful medium for enhancing your brand identity and reputation. It goes a long way in helping businesses build brands and enhance sales. An effective influencer marketing campaign can be extremely beneficial for your business in many ways. After witnessing several successful campaigns that have driven engagements, conversions, and sales, we see businesses looking to increase their influencer marketing budgets over the next year. However, the major challenge for most businesses is to strategize influencer marketing plans and selecting the right type of influencers for their brand promotion and campaign. 

 

So covering this aspect in detail we have shared different types of digital influencers in India that you can consider for your brand. For the benefit of our readers, we have categorized this into two different categories which are –

1)      Types of Influencers Based on Follower Count

2)      Types of Influencers Based on the Platforms/channels or who they are

Types of Influencers Based on Follower Count

When we talk about influencers based on the follower counts that can be further categorized into four types. Read to know about each categorizes a bit in detail.

Nano Influencers- Nano influencers have a very small number of followers which could probably be anywhere between 1K to 10K yet they have very strong engagement with these audiences which is probably 5 times more than even mega influencers. Businesses can reach out to nano influencers if they wish to reach out to super-niche audiences for their brand or if they have a small budget. It is important to note that such influencers may not have the exposure to work with large brands.

Micro-Influencers: Micro-influencers have a decent number of followers which could be anywhere between 10k to 100k. These influencers too have a good engagement with their audience and tend to prioritize their efforts towards building relationships with their audience. These influencers in India often have a clear distinguished niche and can be the best choice for businesses or brands looking to target niche yet a decently larger audience. They usually have a bit of brand exposure and may have possibly worked with small and medium-sized brands in the industry.

Macro Influencers: - Macro influencers have a huge fan or follower base which may range from 100K to 1M.  They are specialized content creators having the knack and skills to come up with attractive and influential content. Businesses having a good budget can probably work with them to come up with some interesting and effective brand campaigns for their business. Podcasts, YouTube channels, food & travel bloggers, minor celebrities are some of the reasons why and how they manage to score high follower counts.

Mega Influencers: >1M

Mega influencers have massive fan followings and could have followers over a million. These types of influencers are basically celebrities or public figures. Businesses that can afford a huge budget can collaborate with mega influencers to gain a high-visibility campaign.

Types of Social Media Influencers Based on Categories

There are social media influencers categorized based on their categorized based on the Platforms/ Channels or who they are. Read along to learn more about them.

Social Media Influencers- Be it Facebook, Instagram, Youtube, etc, they are social media influencers categorized based on their content and platforms they use to build their followers. These types of influencers are the most popular ones often approached by most businesses in the industry. Social media influencers in India may be reasonable or expensive depending on the count of followers they own and the platform or channel they specialize in.

Minor/Major Celebrities

Celebrities are traditional influencers that have been in the industry of influencers for since the time of its inception. They are often known and approached for brands as a celebrity endorsement. They typically include TV stars, musicians, comedians, sports stars, movie stars popular in their industry. They may probably fall in the macro or mega influencer category and require a huge budget to rope them for your brand.

Activists

Social media activists are usually politically or socially driven by some cause. Their vision is to introduce positive change by influencing others. Activist influencers have a strong and authentic social media presence. They simply focus on a single cause and are often only open to brands and businesses that work for the same cause.  These influencers have strong audience engagement and can get you the right traction if your business manages to collaborate with the right one.

Bloggers & Vloggers

Bloggers and Vloggers are popular influencers often approached by many businesses and brands in the industry. They are strong content creators very creative and smart with their work. They have the power to influence people with their content be it written or in the form of videos. They hold a huge market standing in the industry and often have the experience to roll out attractive content for product or business campaigns. Based on their niche and specialization brands can collaborate with them using the best influencer marketing platform in India for the business campaign.

What does Hotel Revenue Management Comprise?

Introduction

The success of a hospitality business greatly depends on the revenue generated from the business. So, Hotels are often seen employing various hotel revenue management techniques and strategies to increase sales and maximize revenue generation. Revenue management is a very popular and successful technique adopted by most hotel businesses to stay ahead in the number game (revenue) in their industry. Covering more on this, we have today in the article explained what is hotel revenue management, and factors that shape the most effective revenue-increasing strategies. So let us first understand the concept of hotel revenue management

 

What is hotel revenue management?

Revenue management implies understanding the trend in consumer behavior to accordingly sell the product at an optimal price. So, the definition of hotel revenue management states selling the right room to the right client at the right time at the right price on the right distribution channel with the best commission efficiency. Now that we know what is revenue management, let us learn about the hotel revenue management services or rather components that create the most effective revenue-increasing strategies

What does the hotel revenue management comprise?

Revenue management is defined by certain essential components that help build effective revenue-increasing strategies for your hotel business. The components that we are talking about includes-

·         Customer Segmentation

·         Demand Forecasting

·         Yield Management

·         Dynamic Pricing

Customer Segmentation

Customer segmentation is an essential component of hotel revenue management and pricing strategy marketing because it determines the most suitable price for different customer segments. So, basically in customer segmentation, the guests are segmented according to demographic criteria like age, gender, marital status, the trip’s purpose, spending habits, or interests. The status of a customer is based on whether a traveler, a new or returning guest, or business or corporate guests are classified and segmented. Prices are accordingly fixed based on this segmentation to make maximize revenue for the business.

Demand forecasting

Demand forecasting is another essential aspect of hotel revenue management services and strategy. This basically means analyzing information about past demand across all the customer segments. Based on historical data, hotels can predict the spike in demand or decrease in demand and accordingly set a strategy around it. This is a significant factor in revenue management as it helps in setting prices, creating promotions, and other marketing activities around it to increase sales and revenue generation.

Yield Management

Yield Management is all about setting the best price to sell a hotel room or service with maximum profit. While hotel revenue management is focused on enhancing the overall revenue of a business, including ancillary revenue and spending, yield management completely focuses on the price and the volume of sales.

Dynamic Pricing

Last but not least the dynamic pricing is another important component and an important revenue management service offered by revenue management companies to hotels for defining prices based on various factors. So, in this hotels can change the price according to market demand. Dynamic pricing strategies are built around selling the property for the best price possible. This is based on the demand, and supply, supply game and is based on various internal and external factors. These internal and external factors would include competitors’ prices, booking patterns, customer segmentation, customer profiles, etc. Dynamic pricing strategies allow hotels to keep up with the market demand and accordingly maximize occupancy rate, and the hotel revenue management KPIs. The pricing strategies can be customer-driven, competitor-driven, value-based, or even based on market trends.

What are the core responsibilities of a hotel revenue manager?

Introduction

A hotel revenue management is all about ensuring that the hotel revenue manager maximizes returns from existing resources by selling products and services at the right price, at the right time to the right customers. That said the revenue managers have a lot of responsibilities when it comes to providing revenue management services. This mainly includes forecasting, pricing, inventory management, analyzing market trends, and distribution channel management. Explaining this in detail we have today in the article covered some of the major responsibilities and revenue management services offered by the revenue manager.

 

Forecasting- One of the most significant and essential revenue management services includes forecasting. Analyzing the past data and predicting customer behavior enables a revenue manager to optimize revenue. Driven from proven historical data on occupancy, room rates, previous revenue, and the current data on customer activity one can predict the demands and future trends.

Pricing Strategy- Building an effective pricing strategy is the key to successful revenue management. Based on the market demand and forecast revenue managers can set a pricing strategy that maximizes revenue for your business. Pricing strategies are often built based on certain parameters and taking into account historic data, market trends, and competitors’ prices, segmentation such as corporate pricing, packages, and dynamic pricing strategies. Pricing strategies are crucial and the only factor to make or break your business. So, pricing strategies and implementation are a significant part of revenue management strategy in hotel revenue management.

Inventory Management- In hotel revenue management inventory management refers to rooms in hand that is required to be managed and sold out at the right price, at the right time, to the right customer. Managing the inventory and ensuring that it does not run empty at any point in time is essential. So, here the main task of a revenue manager is to ensure that all the rooms are sold out at the right price to make a maximum profit at a given time.

Distribution Channel Management-

Distribution Channel Management is another key aspect closely connected to the Inventory Management process in revenue management services. Here the inventory must be sold to customers at the right price through the right channel. Depending on the type of rooms sold, targeted to a specific customer segment, distribution channels and the pricing for the same is fixed. It is the duty of the revenue manager to perform market analysis and segmentation, competitor analysis, customer behavior analysis, and revenue performance forecast that ensure distribution channel management that provides maximum profits.

Marketing-

It goes without saying that be it an in-house revenue manager or an outsourced revenue management services includes marketing activities. Increasing the sales volume is the primary goal of the revenue manager and using various marketing tools and conducting various marketing activities allows sales of all the inventory and assured cash flow. Marketing activities such as promotions, discounts, and loyalty programs are an essential part of marketing activities. This is to attract new guests and ensure the right inventory management.

 

 

Calculating KPI’s

This is a critical aspect of revenue management where revenue managers are required to calculate KPIs to define the success of a given revenue management strategy. Generally, the effectiveness of any revenue management strategy is measured based on calculating the KPIs which include the Occupancy Rate, Average daily rate (ADR), Revenue Per Available Room (RevPAR), Total Revenue per Available Room (TRevPAR), Net Revenue per Available Room (NRevPAR), Gross operating profit per available room (GOPPAR), etc. Calculating this is crucial and essential for the assured success of a hotel's revenue management services and strategy.