Home décor and wall hangings by BHAMINI

As part of the home decor category, we at BHAMINI have a variety of wall hangings to offer. Again, the essence of the hangings is the traditional handicrafts and arts of India.

 

The Leather Hangings are inspired from the ancient craft of Tholu Bommalata or commonly known as Leather Puppetry. This is an artform from Andhra Pradesh where artisans make wafer thin puppets from goat hides and traditionally used to travel from village to village enacting stories from the mythology. With time, the art form is now expressed in various mediums and these wall hangings are one such form of expression.

The leather is sliced thinly, then, various designs inspired from nature like animal figures, birds, insects like butterfly, Flowers, God figures etc. are drawn. The designs are then coloured by hand using natural colours. They are then strung together using wooden beads.  There are tiny perforations in the designs which help light to pass through. This helps to naturally illuminate the vibrant paintings. The hangings can be placed on the door frames in a pair or can be singly hung  in a corner or multiple pieces can be strung across a wall.

The Patachitra Hangings come from the state of Odisha . The traditional art of Patachitra i.e. painting on a palm leaf or canvas is replicated on wooden pieces and then stitched onto a slim strip of woven mat. The two dimensional wooden pieces are carved in the shape of the basic form for eg. Fish, bird, or God Figure like Ganesha. Then, intricate patterns are painted to bring alive the said forms. The natural coloured woven cane mats helps to bring out the complex colour scheme of the wooden pieces. A simple piping and a thread to place the hanging on a nail or hook completes the look of the Patachitra hanging. These hangings come in different forms like Fish Hangings, Bird Hangings, Animal Hangings, God Figure Hangings like Ganesha and Dash Avtar .

The Cone Art Hangings are a contemporary take on the traditional henna art used for centuries by the ladies in the state of Rajasthan. The technique is the same as how one applies the henna. Here, cones are made of the colour mix. The wooden pieces are carved into various motifs like flowers, sun, elephant, butterfly, etc. A base colour coat is applied. Then the coloured cones are used to create designs just as it’s done while applying henna. The pieces are further embellished with sequins and coloured metal beads and then strung with coloured threads. A modern look to an age old traditional artform. These hangings will look very attractive in the balconies or window sills and add that touch of cheerful colour to the children or teenagers room.

We intend to add more types of hangings to this decor category. Keep an eye out for our fabric and macramé hangings on our site soon. Please visit our website www.vinylsnhandicrafts.com ,   www.bhaminifashion.com or alternatively download our Android App -  “ BHAMINI “ from Playstore. For any queries you can mail us at asharrasesh@gmail.com  or WhatsApp us on 9821044467.

How can Cable Management be made more efficient with cable tray systems?

Introduction

Cable tray systems are by far the best equipment’s in the industry for cable management. The equipment is designed to support the electrical wires and cables. It is also known as a cable management system that is widely used in various industrial setups. These cable trays are designed to support the wires and prevent them from getting damaged or prevent electrical shocks. The equipment is designed in a wide variant by many Cable Tray Manufacturers as per the industrial requirement. Covering more on this we have today explained how cable management can be made more efficient with cable tray systems. So, here are some of the features of a cable tray.

 

Easy Support & Protection - Cable trays are designed to support unmanageable loose wires and cables. Further, it provides complete protection to the cables and prevents them from getting damaged. Since they are designed in materials that are resistant to moisture, chemicals, or harsh environment, they work wonders in any industrial setup. So based on your requirement you can choose from a variety of cable trays depending on your need.

Quick Installation – Cable trays are cost-effective and easy to install. You can get customized trays that can be made in accordance with the requirements. That said they are quick to install and require less manpower for installation. So, cable management becomes a lot easier with cable tray systems. Besides they are easy-to-use equipment that makes cable management a lot more efficient. 

Low maintenance 

Cable trays are designed dynamic and robust. They are easy to use and made of materials that require low maintenance. So that said, installing cable trays in the industry will require less maintenance and can be managed more easily. On the contrary for systems like the conduit require regular maintenance which makes it a little difficult to handle or use in general. 

Suitable for any Industry – Cable trays are highly compatible with all kinds of wires and cables and are widely used in every sector. They are designed to fit every need and hence can be easily used for any type of wire and cable. A cable tray provides a support system for managing the cables in a building or any industry. They provide ventilation to the cables that prevent overheating. So managing such dynamic equipment is easy and so does it facilitate easy and hassle-free cable management.

How and why are perforated cable trays useful in the industry?

Introduction
Cable Trays are widely used equipment in the industry and popularly known cable management systems. They feature all the capabilities of managing loose wires in the vicinity and protect them against the environment or harmful chemicals. Their dynamic ventilated design offers wires good ventilation and space to breathe that prevents overheating of wires. So, undoubtedly since the cable trays are the best solution in the industry, they come in different types and variants out of which the perforated cable trays are the popular ones. So, focusing more on the perforated cable trays we have explained how and why they are useful in the industry.  But before that let us learn what a perforated cable tray is?

What is a Perforated Cable Tray?

Perforated cable tray is a type of cable tray system that is designed dynamic and robust. They have holes at the bottom of their tray and side rails that facilitates the laying of cables for purpose of distributing cables across the organization. Perforated Cable Trays are a very popular variant of cable trays in the industry. Among the several types, Perforated Cable Trays are highly recommended because of their exceptional features. They are typically used as an alternative to a conduit system and ensures the safety and security of wires installed in the industry. They are equipment available in different lengths, designs, space, or other specifications, which increase their use in different applications. Given below are the benefits outlined for using a perforated cable tray system.

Benefits of Perforated Cable Trays

Cable Tray Manufacturers design perforated cable trays in a way that makes them easy to use and install in any industrial, office, or any other commercial vicinity. They are easy to install and corrosion-resistant equipment that is highly durable in nature. It requires bare minimum accessories to complete the installation and because of its unique and innovative features, they are the best choice for ensuring the safety of the wires in a given industry. They are designed sturdy and facilitates easy maintenance. The way they are designed will hole at the bottom of the tray and will slide rails makes it easy to move cables through individual channels or rails that are meant for easy distribution of cables or access to cables in case of repair or maintenance. Moreover, perforated cable trays are can be effortlessly installed without having any need to drill or weld and can be installed almost anywhere. Because of their strong, robust and solid body and construction, they can handle high pressure in the most extreme environment or conditions.

Perforated cable trays are reliable equipment that supports a large number of network cables, and features highly durable, possessing great tensile strength. Moreover, it is non-corrosive and resistant to moisture, chemical and is some cable tray manufacturers even design them fireproof. It is the one solution that can manage multiple projects and suit any type of industry.  From the industrial environment, commercial to indoor as well as outdoor, it can be used in any vicinity or environmental conditions. With such features that it possesses, there is always a huge demand for this product in the industry be it in residential, commercial, or industrial sectors. These cable tray equipment manufactured by cable tray manufacturers are often designed and developed in different materials. But it is highly recommended that perforated cable trays be manufactured in aluminum, mild steel, and stainless steel material according to the industrial need and as per client requirements. With this, we can say that the perforated cable trays are truly a great investment for the safety and protection of the wires in the industry.

How can Revenue Management help in building a pricing strategy?

Introduction

Revenue management is a popular strategy adopted by most businesses in the hotel industry. This is a strategy that helps business maximize their revenue and boost their sales. It is a very popular and a proven strategy, adopted by the hotel industry to grow their business. Having a revenue management strategy in place not only helps businesses forecast the future demand but also helps determine the best pricing strategy. Speaking more on this, in today’s article we have covered how revenue management helps in building a pricing strategy. Here, you will find a breakdown of some pricing strategies that offer unique benefits for business.

Pricing Based Forecast

Forecasting demand and setting your pricing strategy accordingly is one-way hotels can seamlessly benefit and make profits accordingly. So, for instance, when hotels expect the demand to be high, they can accordingly charge higher rates for the rooms. While on the other hand when there is low demand, hotels can offer discounts to customers on their booking or possibly an upgrade depending on what they find beneficial. This way the hotel can potentially fill rooms that would otherwise be vacant. However, pricing based on forecast needs to have high-level accuracies and a high-quality forecasting strategy.

Pricing as per Segment

Using various data analysis reports, businesses can segment customer types and base their price on the type of customers. So in this hotel revenue management strategy, hotels can sell the same rooms at different prices to different customer segments. For instance, businesses can sell rooms at a lower price for business customers as they are likely to use corporate facilities. You can probably even sell it at a discounted rate for travel agents who can get you bulk bookings as a part of their travel package to customers as per different package deals.

Pricing based on Direct Bookings

Businesses can always encourage customers for a direct booking by offering them discounts for direct booking. This saves businesses on commissions to the third party and in turn increases the margins of their profits. Discount codes for direct booking can be offered in advance, or upon check out in order to attract bookings during times of low demand or in order to encourage return customers and persuade customers to book directly the next time.

Package Deal Pricing

Another popular revenue management strategy includes offering package deals to customers. This includes offering discounts on bulk booking or multiple rooms which works out to be an effective strategy for encouraging group bookings. This can help boost the revenue management efforts, especially when there is low demand and rooms are going vacant.  So, with this strategy, hotels can be guaranteed multiple room bookings especially when demand is low.

Conclusion

While these are popular hotel revenue management strategies, there are several other pricing strategies as well that can optimize revenue and boost business profits. Some strategies like offering a free one-night stay for an extended booking or a free meal or discounts or value-added services can be a good strategy to encourage customers to extend their stay in your hotel. However, deciding on which pricing strategy to adopt must be done in consultation with a professional and experience Revenue Management Company. When it comes to a Revenue management company their experience and expertise in the industry counts in building a good pricing strategy that suits your business.

What does a Revenue Management strategy include?

Revenue Management is all about selling the room at the right price at the right time to the right customer through the right distribution channel. As a business practice, it is important that businesses optimize their financial outcomes. That said, revenue management strategy is today an essential part of the hotel industry for optimizing revenue. Below given are some of the revenue management services and strategies that can help hotels optimize their financial outcomes or revenue.

 

Property Assessment

With a thorough property assessment across various online platforms, businesses can figure out ways to improve their sales and increase their reach through a distribution channel. The assessment provides a road map for future plans of action for the business.

Industry and Market Insight

Revenue management helps businesses get a better understanding of the industry, market demand, and current trends. This is definitely a prerequisite for successful business and revenue building. It also gives you an insight into your competitors that could potentially impact your business. With various market analytics and data in hand, businesses can understand the trends in the industry and can leverage such opportunities to appeal customers.

Segmentation and Price Optimisation

Another important hotel revenue management strategy is segmentation which involves segmenting your customers into different categories. This will help in understanding a common trend and pattern in a specific category of customers. With such trends and patterns, the business can forecast their behavior, booking preferences and accordingly offer them services based on their requirements. This strategy also helps in setting different pricing strategies and marketing strategies to appeal to customers.

Cross-Departmental Alignment

Hotel business can be a success if and when the various departments are aligned in the same direction to achieve common goals of increasing business revenue.  For this hotel, revenue management strategy plays a key role as the overall approach here needs to be based on evidence and data that can be gained by implementing revenue management. This helps in making an informed decision for growing business.

Best Pricing Strategy

Pricing strategies are crucial for your business. It is important that you select the right strategy for gaining business profits. Offering discounts at the right time is a make-or-break deal. You can also add some value-added approach, or base the pricing on competitors’ rates. This may definitely enhance your business and help you maximize your revenue. By implementing dynamic pricing and applying rate benchmarking, maintain rate parity, and perform competitor analysis can help optimize the overall business revenue.

Demand and Occupancy Forecasting

Demand forecasting can help organizations prepare for the future spike in business. Analyzing booking patterns and creating customized packages for upcoming festivals, events, etc. This can surely go a long way in strategizing and managing business systematically.  

Intelligent Reporting

Regular reports and data analysis can give businesses an insight into their business performance. This can help them re-visit their strategy and work on it for improvement. Keeping a track of business performance will definitely help businesses enhance their sales and revenue. Revenue management companies can help businesses with such analysis and reporting and optimize revenue generation for hotel business.

Different types of influencer marketing campaigns adopted by digital influencers India

Introduction

Influencer marketing in India is today the fastest growing and in-demand modern-day advertising strategy. Companies are currently using influencers in India to reach new audiences and engage with existing customers. Top brands are focused on a collaborative partnership with influencers to build their brands online. However, businesses are often left confused between the different types of influencer campaigns and determine which strategy works best for them. So, covering this in detail we have explained the different influencer marketing campaigns that can be used by brands for promoting their brand, increase awareness, drive social engagement, and boost sales and ROI.

 

Different types of Influencer Marketing Campaign

With Influencer marketing platforms in India, there are several ways and techniques that brands can adopt to create an effective and successful influencer marketing campaign. But today we will be just focusing on the popular campaign techniques that are often used by most brands in the industry.

Product Placement Campaign

Product placement campaigns are very popular techniques adopted by most top brands to showcase their brand. So this basically involves, partnering with social media influencers by developing a product placement campaign that involves incorporating a company’s product, services, or logo into a digital influencer’s content in a creative, flattering, or engaging way. This way brands get an immense amount of exposure to millions of engaged consumers who may most likely notice and buy a product endorsed by their favorite social media influencer.

Contest & Giveaway campaigns                                  

Another popular way of engaging customers is by partnering with a social media influencer to create a contest that provides an opportunity for the audience to participate and win your products, vouchers, or discount coupons of your brand. Hosting social media contests like giveaways creates a huge buzz about a brand, fosters goodwill, and inspires consumers to like, and follow your brand. This way the brands increase their exposure by using hashtags techniques and also gains significant traffic, visibility, and even sales. Aligning with social media influencers in India to promote the contest is an effective way for companies to leverage the large follower base of influencers and ensure they actively participate in the campaign.

Sponsored Blog Posts

Blogs are considered today the most trusted source of information online. So, brands are turning to bloggers to leverage the trust of their audiences. So, in this, you can collaborate with the blogger to write a post about you on their blogs.  Now, this can be done in two ways, one in which the blog maybe solely dedicated to your brand, speaking about the products, their quality, and experience, or the second way wherein the blogger may mention about your brand in posts where similar products and services are discussed. Either way, it will require a collaboration with the digital influencer in India to write about your brand and promote your business.

Guest Blogging

Guest blogging is another popular way similar to sponsored blogs which is also a very effective way of promoting your brand. Collaborating with an influencer from your niche you can get the influencer to write blogs about your brand. This works in two ways, one wherein Guest blogging can be done by accepting guest posts to your blog.  This increases your exposure and thereby improves brand awareness as guest bloggers will share your post in his network which promotes your brand and eventually drives traffic. Second, submit your post to websites and blogs platform of your industry. Reach out to these platforms regarding the submission of guest posts and this will increase your authority and credibility as you get to build awareness of your brand on platforms that are visited by millions. This also increases your chances of gaining potential new followers and customers.

Conclusion

The idea of collaborating with influencer marketing in India is to leverage their influential capabilities to your benefit. Collaborating with them and getting them to communicate your brand message to their audience will not just increase your brand exposure, but also increase traffic and boost sales. Since influencers already have a large fan following it becomes easier for brands to tap their audience. Influencer marketing campaigns are useful to connect with the audience and build credibility in the industry. So, adopting some of the above-mentioned techniques of influencer marketing will certainly bring in more value to your campaign and business.

How has online marketing evolved with the emerging YouTube Influencers in India?

Introduction

Commercial ads, print ads, email marketing are old traditional ways of brand building and awareness. However, with digitization and technological advancements, the dynamics of online marketing have also changed drastically. With social media influencers in India now dominating the front, it is interesting to see how they have contributed to the marketing industry and helped businesses benefit from their campaigns. Elaborating more on this, we have covered in the article how online marketing has evolved with the emerging YouTube Influencers in India. 

 

How YouTube Influencers work and contribute to growing online business?

Influencers are very powerful brand allies for business, especially looking to expand their online presence in the industry.  But collaborations with them and building an online presence call for a new marketing approach. When it comes to influencer marketing, brands must look for opportunities with a YouTube influencer since they have what it takes to appealing millennial and niche audiences. But these are not just the audiences they can reach out to; in fact, YouTube influencers are successful in building a global reach. So here is why we consider collaboration with YouTube Influencers can help businesses.

Huge Power over Consumer’s Purchasing Decisions

YouTube influencers are highly influential and have the ability to convince customers and influence them in their purchasing decision. The large fan followers that YouTube Influencers have are for a reason and that they believe them to be the expert in their niche. For these reasons, YouTube Influencers are seen as more authentic and genuine, as compared to any celebrity. The authenticity element is so important and adds to their ability to sell or recommend a product to their audience.

Better Engagement

YouTube Influencers in India often have a high audience engagement. This is another factor that contributes to the increasing intent of consumers to purchase. Social media Influencers are often perceived as accessible when in comparison with celebrity endorsements who are never accessible to their audience and so in terms of engagement are weak. YouTube influencers despite less reach, can have an even greater engagement rate and influence their audience as they know their likes and dislikes well. This works out to be an effective alternative to traditional media endorsement for building an online presence.

Genuine and Reliable

Followers often look up to their influencers for any advice or suggestions when it comes to dealing with something that is of their niche or expertise. There is always a sense of trust and authenticity felt even when influencers promote a brand. The relationship that is built is not forced and something that is built on experience and trust. This trust is something that no other traditional advertisements or celebrity endorsements can offer. For these very reasons, YouTube Influencer India is seen as more successful in marketing and winning the audience.

Brand Story

YouTube Influencers in India are probably the best when it comes to communicating your brand story to the audience. This is because they know how to connect with the audience and know what has to be conveyed and the way in which it should be conveyed. Their ability to story tell and connect with the audience is just unmatched, especially with the personal association that they build with the audiences. This is definitely a powerful tool that brands can utilize. This outperforms traditional marketing, as the connect element contributes to the appeals and inspires consumers.