How has Covid-19 Pandemic Affected the Digital Marketing Agencies in Mumbai?

 

Introduction

Covid-19 pandemic is something that has affected nearly everyone.  More so it has greatly impacted businesses across the globe. While most businesses were impacted negatively, digital marketing companies in India and across the globe were lucky enough to not have been affected much by it. On the contrary, it has increased the demand for digital services online. With the increasing work from home situation, most business is going online to stay afloat in their business and to survive in the cut-throat competition in the industry. Having said that, in today’s article we will be focusing on some of the positive ways in which the Covid-19 pandemic has impacted the digital marketing companies in Mumbai.

 

Positive Impact of COVID-19 to a digital marketing company in Mumbai

Businesses are today heavily relying on online businesses than ever before. Getting your business online is now imperative for most brands. In fact, digital marketing has also become a major channel of communication with potential clients. Today, having a digital presence through websites, social media platforms, and software application is crucial for business. With an increase in the demand for online presence and online portals becoming the source of communication, digital marketing companies in Mumbai too have witnessed a spike in the demand for their services.  Business is now approaching website development agencies in Mumbai for developing business websites, mobile app development companies in Mumbai for designing business apps, and digital marketing agencies to overall create strong digital marketing for their businesses online. Whereas for the brands or businesses that already have an online presence are approaching the digital marketing companies in Mumbai for bolstering their online strategy, updating their website with the latest information, and creating a strong online presence. Businesses are even approaching social media agencies in India for reaching out to their audience and conveying their messages online. So, digital marketing companies seem to be more significant to the business world than ever before.

Here are some ways how business for digital marketing agencies have doubled in this year 2020

Lockdown calls for businesses going online-

With the extended lockdown situations and growing safety concerns, most businesses decided to go online. This called for the growing demand for website developers in Mumbai to build e-commerce websites for various brands and businesses across the industry.

Remote working has called for Business and Communication Applications-

As the lockdown came into full force, organizations had to rely on various apps for running their business and for conducting daily business meetings and team discussions. This led to a rise in the demand for apps that provides a platform for setting online meetings and discussions. Mobile app development companies in Mumbai witnessed a huge demand for video calling software, online project management tools, and messaging platforms, making it a greatly profitable business for Mobile app companies.

Brand approached social media agencies for promotion

Social media platforms during the time of the pandemic and lockdown situation had seen a significant increase in the use of online platforms. With this, the brands too altered their approach to promoting businesses. The approach to brand messaging and the way to market products and services drastically transformed. Social media agencies in India and across the globe were largely approached by businesses for promotions. Telling your brand story through digital platforms has become more essential for businesses than ever before. 

 

Conclusion

Although this year has been hard for everyone, many businesses embraced the situation and transformed their ways of working and promoting businesses. Digital marketing agencies in Mumbai too had to change their strategies to meet the growing demands as per the current situation. Businesses were pushed to think differently and come out of their comfort zone to survive in the industry. All said and done, looking at the brighter side, there was a good ray of hope for businesses even during the darkest times and situation of Pandemic which kept everyone going.