Introduction-
The latest outbreak
of COVID-19 has created a havoc across the globe, hampering businesses across
different industries. However, during such adverse times one must try their
best to stay positive and adapt to the situation. For businesses, during times
like these, need to see what best they can do to keep their businesses stay
afloat. Rather than just drop in panic,
one must take a grip of the situation and turn things to their benefit. Having
said that, as a renowned web development agency in Mumbai,
I would suggest business to continue or implement digital marketing strategies
and maintain search engine marketing to stay relevant in their industry and
constantly attempt to build revenue. Here is how one could promote their
business and try driving sales by implementing digital marketing strategies
online for their business and still stay afloat.
Digital marketing strategies
for businesses affected due to COVID-19:
Get your business
online-
Firstly, for those
who haven’t still got their business online must take this opportunity to
create an online presence. Get your business listed on Google and work on
ranking your business high on search engines. This will not only help get your
business good online visibility but also drive business online. Approach the
best web development agency in Mumbai to get a business website done for
your brand and you are sure to get your business rolling forward.
Update your Google
My Business-
Irrespective of
whether your business is currently open or temporarily closed, it is imperative
to update your Google My Business profile. Google has provided facility on
maps that display if a business is temporarily closed. This helps customers
with accurate information of your business and its current status. People
often search online for products or services and if you aren’t listed online or
update your Google My business, you might end up loosing clients.
Focus more on
online marketing-
Although customers
buying patterns would have changed over this period of uncertainty, one must
continue pushing their products and service offerings online by investing in
online marketing campaigns, PPC etc. This is absolutely essential for
businesses that often use traditional marketing methods, like the print
advertising and event marketing. During times like this, adapting to the
situation one must move towards online advertising to promote business.
Collaborate with the best social media
agencies in Mumbai and spend your budget wisely in online marketing
Campaigns that are measurable, short-term and have a positive impact on your
business. What makes it even better is that it is extremely affordable as
compared to the traditional marketing like print media ads.
Online platforms
for Ads & Campaign-
Creating Google Ad
Campaigns is the best way to keep your customers updated about your business. It
is probably the best way of sending your message across to your customers in no
time. You can also use social media
platforms Facebook Ads to reach your target audience. Now is the right time to use
online advertising to push your product and service offerings and support your
sales team. Digital marketing agency
in Mumbai can help you and guide you with such services to help promote
your business even during such times of uncertainties.
Social Media-
Social media
channels are perfect platforms to keep your customers up-to-date with your
business. You can create posts, and videos to let customers know whether you
are open or no and the kind of products and services you are offering. You can
also use these platforms to keep customers updated about taking online orders
or offering take away options. Generally, just being active online gives
customers a kind of confidence in your business and ensures you are there to
support them even during such adverse time.
SEO strategy-
Implementing SEO strategy
for your business helps boost brand visibility and increase organic traffic to
your website. So, during times like this one should make the most of it by
utilizing the time to focus on SEO strategies and to optimize website and
content daily. Especially during times like this one must focus on local SEO
for they are more relevant during such times. So, for instance if someone’s looking
for nearby destinations for services and supplies, you should to ensure your
business is using local SEO strategies to optimize your website for
“near me” searches for improved conversion. You would definitely want your
customers in your region to find you easily so they approach you first before
your competitors. At critical times like
this, when people are looking for convenience this gives your business an edge
over others in proving assistance and convenience in purchase or availing
services. So, get your business all the help it needs in optimizing the website
and for SEO by approaching the best SEO company in Mumbai
right away.
Conclusion-
While we encourage
you to stay home and stay safe, we strongly recommend you to adapt to the
situation and improve your business marketing strategies by availing digital
marketing services in Mumbai
for your business. Although times are tough, but you need to think from a long-term
perspective for your business and take certain measures to stay afloat during
times like this. Stay connected with your customers and let them know that you
are still available and this is temporary.
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