Tips for creating effective E-commerce business

In today’s digital world several E-commerce businesses are mushrooming, especially now during the current COVID-19 situation where most of stores are shut. It is during such times E-commerce businesses shine and standout. Customers are more likely to buy from a well-designed, easy to navigate website for purchasing their products. So, keeping this in mind, we have today shared a few tips for business owners and e-commerce website development company in Mumbai on developing an effective ecommerce website that generates sales.

 

Design

When it comes to designing a website, visual appearance is critical. The first thing most of the visitors notice is the design of the website. By design I mean the look and feel of the website. That decides on whether the visitor would stay on your web page or bounce to some other site. So, if your website is not well designed, complicated to use, customers are most likely to leave your website. design is the key deciding factor for customers in purchases. A simple, yet elegant website with minimal layout will make a website visually appealing. So, for those who are not experienced in this, we suggest hiring a professional e-commerce website design company in Mumbai to handle all the designing and branding aspect of your website.

 

Mobile Optimization

The number of mobile users has grown significantly over the years. Studies suggest nearly 50% of the website traffic is from mobile devices. Having said that, it is essential for businesses to take this into consideration and develop a website that is mobile optimized. To keep up with the competition and stay connected with existing clients, websites should be designed and developed in a way that it functions well when accessed via mobile. So next you plan to develop a website from an e-commerce website development company in Mumbai ensure you ask them to create a mobile friendly website for your business.

                                 

Easy Navigation

As suggested earlier it is always best to have a website that is easy to use and navigate. The more complex website you have the higher will be the probable bounce rate. Having clear navigation menu allows customers to easily search through your site for products/services they are looking for. Ensure that the website is well structured, with necessary drop-down menus to organize the navigation bar for easy search. People do not have the patience or time for searching what they want. So, if a potential customer cannot find what they are looking for, they will probably look for it in some other site.

 

Use High-Quality Images

Having high resolution or high-quality images on your website is a must for business. As a business owner ensure you get clear photographs of products uploaded by the e-commerce website development company in Mumbai, if you want your website to be a success. High-quality images are an important investment for every ecommerce business.

 

Payment Gateway

Payment Gateway is an important/critical part of your business. It should allow you to accept payments quickly and easily without any hassle. A key component of payment gateway is to ensure process transactions securely and secure customer’s money and payment details. Developing a secure payment gateway from website develop agency in Mumbai will go a long way in helping you gain the trust of your customers and them willing to purchase products from your website.

 

An ecommerce website is a powerful tool business to flourish and stand out in their industry. So, having a well-designed, easy-to-use website is critical for your business. This is especially critical in terms of converting visitors to customers and increasing your sales. Hire a professional and well experienced web design company in Mumbai if you plan to take your business online anytime soon.

Why are cable tray systems considered cost-effective equipment for cable management?

Introduction

Industries looking for a cable management system often get confused by the variety of options they get for managing loose cables. While design and features form a major portion, the cost is also a major factor from a purchase point of view, when selecting a wire management system. Organizations often prefer a cable tray system that is robust and yet cost-effective. In this article today we have discussed how and why is a cable tray system considered cost-effective when compared to a conduit system. This article provides information as to how cable tray systems help save costs.  

 

Product Design helps save cost-

1. Cable tray systems are designed simple yet effective for managing cable wires. The wire management system simplifies the complexity of managing a large number of wires in the industry, requiring fewer elements or equipment for installation. Comparatively a Conduit system is very complex and requires several elements like pull boxes, splice boxes and requires several other support elements for installation making it overall very expensive.

2. Cable tray systems are small and compact requiring lesser space for installation in comparison to a conduit system. This eliminates the requirement for the demolition or building space for the system.  Besides these tray cables fit the dynamic and growing needs of the industry thus reducing the cost of purchase of additional supporting equipment. 

3. The design time required for a cable tray system is a lot less than a conduit system. This saves time and money invested in developing the system for the industry. Besides cable trays are more flexible by nature which makes it more desirable.

 

Material Procurement saves cost-

Cable tray systems in general require a lot less components than in a conduit wiring system. This saves a lot of money due to fewer components required to be installed and maintained. It literally helps save up to 80 percent as compared to the cost of conduits and its support equipment like the junction boxes, pulls boxes, etc.

 

Installation saves cost-

1. The installation of a cable tray wiring system requires a lot less manpower than required for a conduit wiring system. This is where one can see a major cost-saving.

2. Further, cable tray systems can be installed faster than conduits for they are simple in design. This saves a lot of time and money required for installing the equipment.

3. Moreover, there are a lot many individual components required in a conduit system than in a cable tray system. This results in requiring a large number of labors for handling and installing conduit systems as compared to a cable tray system. Besides the installation of a conduit system is a lot more complex and costly requiring a good investment of laborers to achieve installation.

 

Maintenance cost

Cable tray systems are not just easy to use and install but are equally easy to install. These equipment are specially designed resilient to any external environmental effect and corrosion. They are typically resistant to moisture, or any chemical reaction or harsh environmental conditions. So, it typically makes them a lot easier to maintain. The cost required to maintain this equipment is thus a lot less making it more affordable or cost-effective.

How will Micro-Influencers Help Build a Winning Influencer Strategy for Business

Introduction

Social media influencers in India are much more accessible and effective in marketing and promotion than any other medium or channel. In today’s digital world influencer marketing India seems to be the most effective form of promoting business.  It is a strategy that is increasingly used as a means of building strong brand awareness and gaining more traffic, increasing sales, and enhancing customer engagement. Brands often tend to approach large scale influencer marketing companies for collaborations and business promotions. While their experience, outreach, and network with top influencers make them a preferred choice, it is also important to note that the engagement that they would get for brands may not seem that significant. There is no denying the power of a macro-influencer with a large audience of loyal followers. But, because of this very reason, it may equally be difficult to expect them to build connection and engagement with such a huge fan base/followers.

On the contrary, micro-influencers are much more accessible, and have the potential to better results in terms of increased consumer engagement, improved brand awareness, increased traffic, and targeted business promotions all at a much lower price. So, before we get any further let us today learn about Micro-influencers and understand how micro-influencers make for a winning marketing strategy.

 

What Are Micro-Influencers?

Micro-influencers are social media influencers in India who typically have an audience of about 10,000 to 100,000 fan-base or followers. Although their followers or fan base are a lot lesser than macro-influencers that does not affect the influence they hold on the audience. On the contrary, since they have fewer followers, they have a much higher level of engagement with the audience. Let us today learn about the benefits Micro-influencers offer to businesses in comparison to Macro influencers.

 

Benefits of collaborating with Micro-influencers:

1. High Engagement

Micro-influencers typically offer very high engagement levels. Since they do not have a massive fan following, they are in a much better position to connect with followers on a personal level. This in turn facilitates better communication between the influencer and the audience, ensuring clear communication of the brand message to the target audience. Studies suggest the engagement rate for micro-influencers is 3 times more than the macro-influencers. So, if you are a start-up looking to build your brand then opting for a micro-influencer in India is a far better decision for your business. 

 

2. Niche Audience

Since the audience of micro-influencers is fairly smaller than the macro-influencers, it is likely that these genuine, loyal followers are following influencers because of their interest. These audiences are typically the ones who are interested in what the influencer posts on their page. So, collaborating with this kind of social media influencers in India will give your brand access to a set of highly-targeted audiences for your brand. So, content that micro-influencers post may likely receive a better response than what you may expect from macro-influencers. This will further ensure that you get high-quality leads by partnering with micro-influencers.

 

3. Better credibility

Micro-influencers have better credibility in the market for they have a better connection with the audience. The relationship an influencer in India hold with their audience helps build a sense of trust. For this very reason, micro-influencers usually have better credibility in the market.

 

4. Authentic content

Micro-influencers are genuinely interested in their niche and which is why they are often enthusiastic about promoting something of their interest and niche. Moreover, they have the knack of connecting with their target audience personally and so the content they develop and share easily helps brands convey their message to the target audience. The content designed and developed by micro-influencers tends to be more authentic and personal which makes the promotion effective.

 

5. Cost-Effective

One of the major benefits of micro-influencers is that they are cost-effective. This is important for small businesses, which usually have budget constraints. So, while a large-scale influencer marketing agency may charge you a hefty amount for their services, micro-influencers charge nearly half of what macro-influencers offer. 

So, it goes without saying that opting for a micro-influencer in India works much better for businesses, especially start-ups for promoting their brands and growing their business.

6 interesting things influencer marketing companies in Mumbai can do for your business

Introduction

If you are having an online business and looking for ways to boost its sales and revenue, then influencer marketing is one strategy that can do wonders. Hiring an influencer marketing agency in Mumbai can help you get your business rolling in no time. Though the strategy may not be as popular as SEO or PPC, yet the influencer marketing industry is set to have hit $10 billion by the year 2020. For this very reason businesses, today have to move towards adopting influencer marketing strategies to gain business advantage. In this article today we have discussed 6 interesting things that an influencer marketing agency in Mumbai can do for your business. Based on this information you can decide whether to collaborative with influencer marketing agencies is beneficial to your business or not.

 

Benefits of collaborating with the best influencer marketing agency in India

Industry Research-

An influencer marketing agency will have researched a lot about your business, your industry and your competitors to suggest your business with relevant strategies. They will have researched every minute details about your business to know how you started, what are your business products and services, and how you serve your clients. Not just that, they will learn about your target audience, their demographic, their purchasing habits, etc. All of this information will help the influencer marketing agency in Mumbai build a strategy that can help you achieve your business better traffic, increased sales, and overall growth in business. 

 

Connect you to industries figures celebrities- 

It goes without saying that when a celebrity or industry figure endorses your brand, it has a major impact on buyers. Influencer endorsements like this can really get your target audience excited about your brand or purchasing your product. Connecting with the right endorser will not only help businesses gain better exposure but also help build strong brand awareness. While achieving all of this may not be easy on your own, it clearly suggests why it is important for businesses to collaborate with influencer agencies in Mumbai.

 

Better business opportunity -

Connecting with influencers is priceless for research suggests that nearly 80 % of the people today rely on and trust on social media influencers when it comes to making purchasing decisions. This creates a huge opportunity for businesses to not only advertise on social media platforms like Instagram and Facebook but also adopt an influencer marketing campaign to increase engagement and boost sales exponentially

 

Manage campaign posts and endorsements-

Another benefit of collaborating with an influencer marketing company in Mumbai is that you will not have to develop post or manage the content of your business campaigns. Nor would you be expected to coordinate with the influencer to develop strategies. The influencer marketing agency will handle all of it for you. The agency will ensure that they receive all the required promotional materials and then accordingly create and share compelling content on various social media platforms. So, while you focus on your business influencer agencies will ensure to get your work done in context to business promotion.

 

Monitor results of Campaign-

If you have an influencer marketing agency handling your campaigns you will not have to worry about making important campaign choices. Plus, they will track the results of your campaign on an ongoing basis. Your influencer marketing company in Mumbai will take care of tracking your influenced posts. This will help in altering strategies accordingly to gain better results. Professional influencer agencies will even provide you reports of their analysis and finding of campaigns to help you with the right business decision and choices. The results can help you decide on the right course of action to improve your strategies and better your business.