Artificial Intelligence transforming the digital marketing landscape in 2020

AI is the latest technology trending in the digital industry, transforming the online marketing landscape in the country. It is technology that has the ability to improve digital marketing strategies and add value to business. Be it, personalizing the purchasing process through recommendations and interaction with virtual assistants or automation of CRM’s, ensuring a hassle-free customer service, incorporation of AI has revolutionized the way how businesses are conducted today. Recent studies have projected that nearly 40%-50% of the economic earnings in the next 10 years would come from the commercial application of AI solutions, that shall be the most effective tool than the current ones. Digital marketing companies in Sydney are increasingly helping businesses implement AI technology in digital marketing solutions and strategies to help brands grow online.

Artificial Intelligence transforming the Digital Marketing Landscape

Right from Google’s Rank-Brain to Voice search to personalized recommendations by e-commerce portals like Amazon, AI has largely changed the face of Digital marketing in Australia.  AI is a technology that has the capability of understanding and analysing of data and inputs in-depth. It is greatly taking over the human role in identifying marketing trends CRM solution. Businesses are increasingly incorporating Machine Learning and Artificial Intelligence to their business solutions to save on time and resources. Here is how AI in digital marketing can help businesses improve their service to customers-

Better understanding of target audience-

Digital marketing company in Australia are helping business improve their services by offering AI integrated solutions that help enhance customer services. Integration of AI technology can help analyzation of data and predict the buying pattern or behaviours of target customers. Information like this can help improve user experience and provide customers quick recommendations based on their purchase patterns.

Facilitates effective marketing-

Digital marketing company in Sydney can help businesses work on their online marketing strategy based on the AI driven data analysis. So, based on consumers data analysis one can plan a strategy around it and suggest recommendations and run personalized campaigns to drive sales.

Operational productivity-

AI technology has the ability to automate a number of repetitive tasks, thus increasing the overall productivity.  AI technology has rapidly been replacing the manpower in various operational tasks
thus bringing in automation, efficiency and enhanced productivity in business. it is a technology that is consistently helping businesses drive revenue and save money in many different ways.

Better CRM-

As discussed earlier, integration of AI in CRM system improves the customer relationship, thus making the overall process hassle free. Integrating the technology helps deliver consistent, predictive and personalized customer information across all verticals of your business. It automates customer reports, emails, data much and more that shall help prevent or avoid the risk of human errors in day-to-day activities and administrative duties.

Conclusion-

As you can see, Artificial Intelligence empowers business owners in decision making and facilitates better digital marketing strategy for improved business performance. By collaborating with right digital marketing company in Sydney to implement the AI technology in the online marketing strategy will help you take right decisions and reach out to the right audience, thus taking your business to the next level.

How to keep your cables well protected while spending bare minimum on maintenance?

Introduction

Electric wires and cables need to be carefully handled for they could cause short circuit in the vicinity.  Any amount of loose cables and wires at workspace or industry can be risky if not insulated well. For safety and protection of these cable wires, investing in cable tray is absolutely essential. Cable trays are instruments designed to protect and support cables in the industry.  Cable tray manufacturers specialize in developing electric cable tray systems that are used by most industries.  So, when laying down large number of heavy-duty cable wires on the shop-floor or in an industrial plant, tray cables are installed to insulate the cables and protect them. But what really makes this equipment so popular in comparison to other similar equipment’s?  Let us today understand why and how installation of cable tray systems can work out to be reasonable investment for protecting cables.

Benefits of using Cable Trays:

·         Cable trays are probably the most cost-effective solution for protecting cable wires in an industry. In comparison to other similar system like the conduit system, cable tray works as an excellent alternative to support cable wires at a nominal cost. One of the main reasons for tray cables to be cost effective is low labour cost. The system is designed in such a way that parts of it are easy to assemble and hence it does not involve much labour work. Installing of a cable tray doesn’t require additional accessories for re-drilling or cropping of the equipment. It therefore makes it cost effective and easy to install equipment.

·         Cable trays are built strong and sturdy to effectively support and protect heavy-duty cables. Further, their design allows tracing of faulty cables, if any and facilitates quick and easy replacement. Moreover, cable trays provide greater strength in comparison to normal wires trays. Hence, they seem to be a more viable option than any other type of cable management system.

• Equipment’s like the tray cable requires minimum space for installation. Besides they provide enough space for ventilation of cables, thus limiting the chances of overheating. Moreover, cable trays come with slots that provide extra cable carriers to be fit in. So, overall, the equipment facilitates extra space capacity to hold on additional cables while also ensuring they do not get cluttered or tangled in them.

Conclusion-

Going by the benefits that cable tray offers as mentioned above, they seem to be the best equipment for cable management in a given industry. However, depending on the industrial requirement one may opt for the right type to best fit their application. In general, there are types of cable trays that cable tray manufacturers in India supply. This includes the ladder type cable tray system and the perforated cable tray system. These cable trays are specifically designed to meet the indoor requirements of cable management in the industry. GI cable trunking manufacturers have also come up with the provision of manufacturing galvanized cable trays that are suited for outdoor application. So, based on the industry use, application and feasibility, opt for cable trays to manage protect cable wires in the industry.

Tips for building a powerful influencer marketing strategy in 2020

Introduction

The digital marketing landscape has over the years undergone tremendous transformation and for those businesses that haven’t really been able to keep up with it have been losing customers in the market. While many still look up to the traditional means of marketing, influencer marketing is one such strategy slowly gaining great popularity in the industry. Influencer marketing which is today a trending strategy for promoting business is steering new means of branding and promotion. Businesses are now approaching Influencer marketing companies in Mumbai for campaigns and business promotions.  

                                                                                                                  

Statistical backing of trending influencer marketing strategy

Today, going by statistics if you see it does make sense why influencer marketing is such a popular technique for driving sales.

• When it comes to millennials only 2-3% of them trust or go by the advertisements. On the contrary, nearly 30 % of them trust influencers they follow and go by their blog reviews for their purchases.
• Another interesting fact surfaced is that nearly 40-45% people purchase products online recommended by influencers on YouTube, Instagram, Facebook or Twitter.

So, it’s easy to see why businesses are increasingly approaching influencer marketing agency in Mumbai to promote their brand.  

Tips for building a successful influencer marketing strategy

Building a successful influencer strategy is all about being focused and goal-oriented. Here are some tips to help you build and execute influencer marketing strategy for business.

Define goals and key performance indicators-

Building brand awareness- Defining goals is very important for it helps in building strategy around it and executing campaigns to achieve business gaols. So, for instance the basic objective of any business is to build brand awareness and to achieve this some of the key performance parameters would be tracking an influencer’s follower count, likes, engagement in the form of comments, use of your hashtags, and shares. By defining goals and key performance indicators, one can accordingly figure out a viable channels and suitable influencers to meet those goals.

Tapping new market- For those business looking to capture new market share, they need to collaborate with influencers who can create a buzz about the brand and drive sales. They need to accordingly look for a viable channel that can get them new customers for their business. Attracting a new target market will involve not just driving sales, but also building brand awareness, and introducing product and services into the new space.

Lead generation- Everything finally sums up to generating leads and boosting sales. This can only be achieved by collaborating with influencers having great engagement with their followers. So, partnering with influencers having good follower base and the ones who frequently engage with clients can help boost sales and grow business.

Knowing which partnership best works for your business will help you get the most out of your influencer strategy and gain fruitful results. You can eventually compare the results to determine whether the influencer marketing is giving you ROI worth continuing or not.

 Understanding Influencer Landscape

It is absolutely essential and critical to establish a partnership with relevant influencers who can be trusted and are in tune with your target audiences. Collaboration with influencers and execution of influencer marketing strategy can only be successful, if the audience is in tune with the influencer and trusts their reviews on products and services. For this, it is essential for businesses to collaborate with best influencer agency India to find them right market influencer. 

Expanding your reach beyond YouTube & Instagram  

YouTube and Instagram is usually what first come to one’s mind when planning to find top notch influencers. However, one must try capitalizing on influencers across other platforms like Facebook, Twitter, Snapchats and other social media platforms as well. The primary goal is discovering influencers based on the industry niche and audience demographics, to deliver on all engagement metrics. One needs to find the right fit between a viable channel and influencer who is aligned with your brand’s vision, mission, and identity. Research on where exactly is your target audience active and accordingly capitalize on that influencers on that specific platform to approach your target audience. Influencer marketing companies in India specialize in this and can definitely help you find the right platform and influencer to promote your business. 

Collaborating with Micro-Influencers-

Micro-influencers are the ones who usually cater to specific niche or market segment. Although they may not be good in numbers especially in terms of followers, but they are the one’s who usually have better engagement with their audience. It has always been a known fact that the larger the influencer, the lower the engagement. So, for instance, those having 1000 followers typically get 10% more likes than influencers having over 100,000 followers due to low engagement with the audience. Quality of engagement is much better with a micro-influencer than a macro influencer in general. So, collaborating with micro influencers, you will enjoy better penetration and significant reach to the target audience. It will definitely be more valuable for you to work with a micro influencer who is popular in your niche and has loyal and relevant followers who look up to them for their reviews on products or services. 

Approaching influencers using videos-

For those not using video platforms to promote their business are already way behind the curve. Tapping into channels of video production for influencer marketing will not only help increase brand awareness but also help grow business substantially. Many brands are today pulling out their investment from advertisements on YouTube and opting for influencers using video to promote their business. So, with the help of influencer marketing agency in Mumbai try your hands-on collaboration with video influencers to promote your brand ad create a buzz than opting to invest in traditional YouTube ads on which you have no say or control over the audience targeted. Even social media video marketing shall offer a better opportunity for boosting your brand visibility than traditional advertising channels. Facebook and Instagram live stories and recently launched Instagram TV (IGTV), is the recent and the most popular channel for streaming longer content or videos to their followers for promoting business online. So, partnering with influencers on these social media channels can also be a viable option for your business.

A perfect guide to purchasing handcrafted shoes

Introduction-

Shoes are one of the few men’s accessories that bring a touch of style to their wardrobe. They are an essential part of a man’s wardrobe that ads to their personality and fashion. While many prefer purchasing ready-made premium leather shoe in India, there are still a hand few of them who prefer their footwears to be handcrafted or made to order. Let us today understand what really makes a handcrafted shoe so special?

Handcrafted shoes in India-

Generally, readymade shoes are entirely manufactured or made from machines in bulk. However, handmade shoes in India are meticulously crafted footwear made by experts that are customised to one’s personal requirement. People who often prefer handcrafted shoes are the one’s particular about its style, fit and its quality. So, experts who craft these customised shoes ensure exceptional results in terms of quality, style, comfort and fit. Moreover, the materials used in handmade shoes are often high-end, polished, and sophisticated. Handmade shoe is all about the stunning combination of supreme quality materials, superlative stitching and bespoke craftsmanship. A shoe that best fits and reflects an individual’s style quotient is what can best be described as a great handcrafted shoe.

Benefits of buying handcrafted shoes-

When it comes to purchasing bespoke shoes, what better than trying your hands on purchasing a beautiful pair of handcrafted shoes? Handcrafted footwears are for ever trendy and stylish. They are luxury shoes that can possibly never go out of fashion. Purchasing handcrafted shoes will surely be worth while if given a thought. Here are some good reasons for you to choose handmade shoes the next time you set out to buy a pair of shoes for yourself.

§  Perfect fit: it goes without saying that handmade shoes would always be a perfect fit on to your feet for they are customized and made to order to suit you. So, you need not worry about a shoe being too wide or too narrow for your feet or being a discomfort. Moreover, customized shoes ensure perfect fit which makes it a comfort shoe as well.

§  Durable - Handmade shoes is a work of true craftsmanship. The stitches and the materials used for making these shoes are high quality. So, the chances of damage or wear and tear of such shoes are limited. If sourced from an authentic outlet, handcrafted shoes would be the most durable shoes that one could own.  These highly polished and sophisticated shoes will stand the test of time and make it all worth your money.

§  Comfort- As discussed earlier, customized shoes are the most comfortable ones to have in your shoe rack. Moreover, shoes made with high quality material boasts of an unmatched comfort which makes it worth every penny. A shoe made from synthetic or cheap materials can makes it hard to wear, for it tends to wear out quickly and lose its supportive ability. With probably just a few times of using it, the shoes may end up having a flattened arch, eroded footbed or broken or collapsed heel. Whereas handmade shoes would rather be comfortable with time.

§  Personalised- Customised shoes are a beautifully crafted, made-to-order shoes that are personalized to suits your style and personality. Right from material used, to colour combination, size, styling and fitting shall be your personal choice or liking. The shoes will reflect your style, and personality unlike the generic footwears. Opting for a handcrafted shoe gives the buyer a plethora of options when it comes to personalization.