How to Contact Social Media Influencers online?

Introduction

Given the popularity of influencer marketing in India, more and more brands are now moving towards collaboration with social media influencers online for their business promotion. However, not all brands manage to crack the right deal with the influencers they want.  While one may think money is the only factor for a successful collaboration, then, we being in the industry for years believe that there are other important factors too that influencers consider when you talk about collaborating with them. If your business wants to be ahead of the game and ensure that you manage to crack the collaboration deal before your competitors, then here are a few tips to consider on how you should approach and contact a social media influencer online. The influencer marketing outreach process involves finding the right social media influencers in India and contacting them to work with you. It is important for you to nail the outreach strategy and convince them in one go if you plan to collaborate with specific influencers in India. The outreach should be clear specific, professional, and definitely something that sparks interest in the influencer to work with you. So here are a few steps for you to consider in this process of influencer marketing outreach.

 

Steps to Contact Social Media Influencers

 

Step 1 Define the Campaign Goals

The first step before contacting any influencer is to first define your brand's campaign goals. Based on the objective of what your business plans to achieve can you move forward with your search for a digital influencer in India.  Your marketing campaign goals could be anything from creating brand awareness to boosting sales or expanding your business. Without defining the marketing campaign goals, it is difficult to determine the type of influencers you should collaborate with for your project. You will need to connect with an influencer who can understand your goals and help you achieve them through the campaign. Understanding your goals will help them deliver a strong brand message to your potential audience with their sponsored posts.

Step 2 Search for Relevant Influencers

Research is the key to finding the right influencer. Before you reach out to an influencer you need to do thorough research to understand the kind of influencer you will need onboard. This would include determining the type of campaign you want to run (shout-out posts, videos, blogs, etc), budget for the campaign, and type of influencer you wish to hire. All of this is important for reaching out to relevant influencers for your business. Ideally, it’s best to partner with influencers from your industry or niche. This way they will have the connection with the audience you wish to target and also know what it takes to grab the attention of your audience. Besides they will be involved in the promotion of products or services that they are already interested in and have good knowledge about. This way connecting with relevant influencers will increase your chances of running a successful campaign and good ROI. Moreover connecting with relevant influencers and their followers your brand will be in a better position to resonate with the audience through the digital influencer. If in case you wish to partner up with an influencer who is not from your niche then you may have to convince them for being a part of this campaign and how they can possibly contribute. This can be challenging and often influencers may not be willing to take the risk of such collaborations.

Step 3: Engage with Influencers on Social Media

Once you have shortlisted digital influencers in India you must proceed to connect with them online by following them and engaging with them on social media platforms. After 2-3 weeks of engagement and observation, you can begin by reaching out to them. So if you have been engaging with them they may most probably remember you and connect with you immediately. This can ease the process of reaching out to the influencers you want to collaborate with. 

Step 4: Select the Right Medium to Reach Out

Reaching out to Influencers may not always be easy. You may have to find out the right medium to reach out to them. While there are several ways to approach them, the most common methods include the Instagram direct message, Facebook messenger LinkedIn messaging, or emails.  Social media platforms for messaging your influencer are a casual, informal way to reach out to influencers. Such communication should be short, concise, and precise. These messages are most likely to be read by influencers on mobile phones and so a short and crisp pitch will make it easier for influencers to go through and revert. On the other hand, emails are a formal way of communication wherein you will have the liberty to introduce your brand and share information about your business with some collateral attached along with the mail for their reference. However, here you have to think of a smart and catchy subject line to stand out in the clutter of emails. Get creative with your pitch so it sparks interest and curiosity in the influencer 

Step 5 Send a Good Pitch

Popular social media Influencers in India, on a daily basis, receive dozens of collaboration offers. So, your brand pitch should stand out in that clutter for the influencer to take interest in your brand. Your pitch should be clear, precise, and personalized, while also drafted in a way that grabs their attention and makes an impactful first impression. Avoid using generic mail or message templates and make it more personalized greeting the influencer with their name, explaining why their content resonates with you, and introducing your brand in a way that they believe the collaboration will be a great fit for them. That said we also suggest you keep the message brief and clear ensuring that it does not get too boring for them. Last but not least do not forget to add the call-to-action button for making it easy for them to reach out to you.

 

Step 6: Sending Follow up

In case you do not receive any revert from your first mail or message from the influencer, you can probably send another gentle reminder within the next 4-5 days. While recommend not to bombard multiple follow-up messages on daily basis, but sending the first follow-up mail in a gap of 3-4 days is essential and crucial. This is because there is always a possibility of the influencer not having seen your messages because of their full inbox or because the influencer does not follow you on Instagram, and so they may need to first accept the DM request to see your messages. The follow-up messages should be kept short, but they should be of value to influencers in India in a way they are convinced to work with you.

 

Conclusion

Brands need to carefully plan out their process of adopting the influencer marketing strategy in terms of doing their bit of research on the marketing strategy, finding the right influencer, fixing budgets for the same, and approaching and shortlisting the best influencer for your brand. All of this is crucial to ensure your marketing campaign is a success. Follow the above-mentioned steps and you will definitely be on the right track.

Which is the best influencer marketing platform in 2022?

Introduction

Influencer marketing in India is an extremely popular marketing strategy adopted by most brands today. Using the old-school technique of spreading a good word of mouth with a modern approach and technique makes it the most adopted marketing and branding strategy of the era. The social media platforms used by an influencer to run such marketing campaigns make it the most effective online strategy. Moreover, collaboration with an influencer marketing agency in India for running successful campaigns has boosted the success rate of such online marketing campaigns. On that note, we have today shared some of the most popular and the best influencer marketing platforms in 2022.

 

YouTube

YouTube is one of the most popular marketing strategies used by most social media influencers in India today. It is the second largest search engine platform after Google that has billions of users. It is an exceptionally effective and engaging marketplace for brands to promote their business through influencers. It allows brands to showcase their products and services via engaging videos, creating a strong impact on potential consumers in the market. It is the only platform that allows brands to have their videos online and gain engagement over time delivering maximum information and engagement over the years.

 

Instagram

Instagram is a new-age influencer marketing platform where you will find most users glued to the platform daily. It is one of the most effective platforms for businesses looking to build their brands and create awareness in the marketplace. From an influencer marketing perspective particularly it is effective for businesses since they can approach micro-influencers connected with local communities of followers. This platform is a perfect channel for social media influencers in India to promote B2C brands.

 

Facebook

Facebook is another popular platform worldwide used by millions of people. It is a platform used by many businesses to promote their brands and lay a foothold in their industry. It is the biggest social media platform after Google where users visit the local business page to interact or communicate with brands. It is a platform commonly used to build awareness and also maintain close relationships with customers. Facebook is a very versatile platform that works for any business and provides the highest engagement rates than most other brands.

 

LinkedIn

LinkedIn is a popular platform ideal for B2B businesses and customers. LinkedIn influencers are industry-specific experts who are known for their niche expertise and professional experience in business circles. LinkedIn users build connections based on business interests and connect with potential customers. So, collaboration here drives direct leads for your brand. So neglecting this platform could be a wrong decision if you’re a B2B brand looking to scale your business online through social media influencers in India.

 

Twitter

For brands that cater to the United States, Europe, and South East Asia then considering a collaboration with Twitter Influencer may be a good choice for your business. Twitter is a great marketplace to promote technology, food brands, and service-driven businesses. Again this is a social media platform ideal for B2B brand looking to penetrate the market. So, businesses can seek collaboration with tech influencers in India for such niche categories or channels of promotion. B2B tech influencers in India are usually industry experts holding good experience and knowledge of the industry. They regularly share opinions on the subject matter or niche via Twitter to engage with people. So, considering a collaboration with them based on your business can prove to be highly beneficial.

 

So, businesses looking to collaborate with influencers in India must decide based on their industry and business type, the platform for running their online business campaigns. Selecting the right platform is crucial for ensuring the success of your campaign.

How can collaboration with a video production company benefit you?

Introduction

Businesses can grow their brands online by developing stunning corporate videos and company profiles. This is one of the most effective ways of reaching out to your audience and building a client base. It is also a great way to create a good first impression of your brand. For this and more benefits having a good video production company by your side is essential. Explaining this a bit in detail we have shared how collaboration with a video production company can benefit your business. In this article, we will explain to you the importance of a video production company. So, here are some top 5 reasons why your business need should collaborate with a corporate video production company.

Benefits of corporate video production in Mumbai

Enhances Business Reach

Business reach can be far and wide with corporate or branding videos used for online marketing. Developing product or service-based videos and marketing the same on various social media platforms can give your brand the desired exposure it needs for growing business. Getting a video done by a professional corporate video production company adds value to the work. They have the skills and knack to highlight your brand to a mass audience. All of this helps in reaching out to a larger audience and building strong brand awareness. This can further result in increased sales and business revenue. 

Improved Business pitch

Collaborating with a video production company can benefit you in many ways. By the way, they can present your company in the video and improve your business pitch, your business can really gain from the investment. This is crucial for increasing sales and enhancing brand value. Through creative videos, you can showcase your unique proposition to clients and entice them. By presenting crucial information you can even leave a very strong impact on your customers.

Potential of Viral Videos

Businesses need to stand out in the clutter to grab their client’s attention. To get a large number of people’s attention, you must have something unique to offer. For this, there is no better way to do it than collaborate with the video production company. Combining their skills, expertise, and experience they can create an impact and meaningful content for your corporate video that can help you stand out in your industry. Unique and creative videos have the full potential of going viral if done right and there is no better player than a video production house to help you achieve this. Leveraging their specialization you can promote your videos on social media platforms and make them reachable to a wider audience. Further, with like share and comment options you can get the video going viral with greater audience engagement and interaction.

Brand Value

Videos are powerful tools that can change your client’s perspective about your business and brand. They hold the capability of enhancing your brand value in the market. Creating the right kind of video will not just grab attention but also improve your brand value and engagement. Creating short entertaining yet informative videos will keep your audience hooked to your content and also pursue them to avail your services or products. The improved brand value will definitely increase your business in a way that will put your business on a direct growth trajectory. For these reasons collaborating with a video production company makes more sense if you have plans of creating a strong brand image or build brand awareness in the market.

Why is Influencer marketing the right strategy for businesses in 2022?

Introduction

Influencer marketing strategy is today the most popular and highly adopted marketing strategy. Businesses have seen and witnessed the benefits of collaborating with an influencer marketing company in Mumbai. Be it building brand awareness or scaling your business, influencer marketing is the right way to boost your brand value and grow your business. Influencer marketing agency in Mumbai works with brands like you to help you with your business marketing goals. They work as a bridge between your brand and influencers to design develop and execute marketing campaigns to promote your business. Elaborating the benefits in detail we have today through this article shared why and how is marketing the right strategy for businesses in 2022

 

Benefits of Influencer Marketing in 2022

Brand Awareness

Hiring popular influencers from your industry is one good way to create brand awareness. A simple shout-out for your brand from an influencer will help your brand gain good traffic and exposure. Influencers have the capability of attracting customers and enticing them to purchase from you. Their followers and fan base will surely be tempted to engage with your brand once they promote your business on their platform. So, for those looking to build their brands this year in 2022, collaborating with an Influencer marketing agency in Mumbai is one way to get this done right.

 

Increased Conversions & ROI

Influencer marketing is a proven strategy for businesses when it comes to gaining better conversions and return on investment. Studies suggested that currently, this is one of the best and most effective marketing strategies having a good success rate when it comes to achieving goals of increasing conversion rates for clients and earning better returns on investment.

 

Strong Brand Credibility

When high-quality, trusted influencers promote your brand or service, the credibility of your product or service will automatically increase. Since these influencers have built that trust with their followers and have a respectful and inspiring relationship with them it is a good decision to be partnering with them

 

Improved Content Strategy 

When it comes to influencer marketing collaborating with an influencer marketing company is a good option. One reason for this is that they have a team of experienced and skilled marketers who always have their content strategy on point. They know what it takes to create unique and engaging content to attract attention. Influencers bring new fresh ideas with a modern approach to their content strategy. They work based on new ideas and current trends that make the content more relevant and connected to the audience. This helps in building the desired buzz in the industry for the brands. So, working with the agency will definitely be an added advantage from the content strategy standpoint.

 

Creates Hype and Engagement

Influencers have the power of creating the hype and buzz around your brand. They have the experience of working with the audience and know what exactly they like to see, read and hear. Moreover, since influencer marketing is more trusted among the young generation, it is a good way to build on your brand initiatives and create strong engagement and connection with the audience.

 

Final Thought

Knowing what Influencer marketing agencies in Mumbai bring on board with them, we strongly recommend businesses to collaborate with influencer marketing agencies for growing their brands online. Especially when an influencer marketing strategy is a growing trend in 2022, ignoring or rather not adopting this strategy for your marketing campaign can prove to be negative for your business. In a cluttered industry where every business is looking for ways to stand out, selecting a unique way to present your brand to a large audience through influencers is one effective way to get your brand value growing and business rolling.

How Much Would Contact Lenses Price Be in India?

Contact lenses prices in India are generally perceived to be quite high. But that is far from reality. Contact lenses are a perfect substitute for eyeglasses. They are today used as an alternative to glasses and come with a number just as eyeglasses. It is today a preferred option for most people, especially the young generation. This is because it is convenient and much more comfortable than eyeglasses. Contact lenses are the perfect option and provide clear and comfortable vision. They are a safe substitute to glasses and should be used carefully as medical devices and maintained well for healthy vision. However, contact lenses prices are much higher than normal glasses. But they do come in varying price ranges.

 

When it comes to affordability, contact lenses' prices may differ based on the type one selects. While daily wear lenses can be expensive if they are used regularly. You even get lenses that can be used monthly that come with cleaning solutions for sterilizing and storing them. The cost of these lenses is priced a little higher. But that said, contact lenses can be available at affordable prices as well. Any eye clinic or eyeglass shop will have and offer you a range of contact lenses from reliable brands like Lenskart, Bausch, and Lomb, etc.

 

The contact lenses prices in India would range from anywhere Rs. 800 to Rs. 2,500 depending on the requirement. But as mentioned earlier the decision to buy daily, monthly, or permanent contact lenses price in India will vary. The decision will also greatly depend on the eye condition that you have and for that the specific type of lenses that you may require. For many, it also depends a lot on the budget and lifestyle. However, the best way to decide is by consulting an eye specialist who is treating your eye. They may suggest you the best option and also provide you with a contact lenses price that may be affordable for you to purchase.

What do mobile app development companies in Mumbai do?

Introduction

The increasing popularity and use of smartphones have been the driving factor for an increase in mobile application development for software creation. This way mobile apps have become essential for most businesses. The growing industry has attracted businesses from every corner of the globe and marketplace from consumers using their mobile devices. This has resulted in huge demand for mobile app development companies in Mumbai. They are hired by businesses to design mobile apps that ensure optimal performance and maximum business. Covering more on this we have shared services that mobile app development companies in Mumbai offer to businesses.

 

Services offered by Mobile Application Development Companies

Mobile app developers have the experience and expertise of building solutions that meet market requirements and encourage businesses to grow and expand. Given below are some general services offered by mobile app developers.

 

Native Mobile App Development

Native mobile apps are developed by mobile app developers in Mumbai for specific platforms such as Android and iOS. These high-quality native apps are designed in alignment with business requirements. With smart home devices high in demand and in use, developers are making applications that integrate the Internet of Things sensors and smart screens for personalized experiences, etc. Native apps are in general known for delivering extraordinary user experiences that are high-performing.

 

Hybrid Mobile App Development

Hybrid mobile app development is also known as cross-platform apps work on different platforms with a classic blend of native and web app technologies. Generally, corporate developers use such hybrid apps to support several mobile devices in the enterprise. This type of mobile app development saves time and also works out to be less expensive. Mobile app developers in Mumbai are often approached to build such apps to run on multiple operating systems including Windows, Android, and iOS for ease and convenience.

 

Progressive Web App Development

Progressive Web Apps deliver native-like capabilities and installation. Web apps are very similar to native apps but are accessed via a web browser on your mobile device. They are not typically the standalone apps that need to be downloaded and install on your device. These web apps are responsive versions of websites that can work on any mobile device or OS as they are delivered using a mobile browser. They are responsive website that adapts to the user interface and the device the user is on.

 

Depending on your business and the customers that you plan to target, businesses should collaborate with a mobile app developer in Mumbai to develop apps for businesses accordingly. Before making a choice you must read the features of these apps and frameworks to understand what best suits the requirement. The final call will depend on the business and the specialized framework.

Benefits of Mobile App for businesses in Mumbai

Introduction

Today an increasing number of people are using smartphones for their day-to-day activities. The use of mobile phones, and tablets have in turn led to an increase in the use of mobile apps for the convenience of consumers. Mobile App Development Company in Mumbai is helping brands build mobile apps that help them grow their business and reach out to a large number of potential consumers. With the continued growth in the use of smartphones and tablets, there is an exponential growth of mobile app installations. This simply shows that mobile apps provide a unique opportunity to engage with a new set of customers, the ones who are constantly connected to the Internet. It provides an opportunity for businesses to have access to millions of new consumers and provide them with business at their fingertips. All of this is possible with the help of a mobile app development company in Mumbai building an effective app that benefits both business and consumers. Speaking more about the benefits of mobile apps for businesses we explained how mobile app developers in Mumbai play a crucial role. 

 

Benefits of Mobile Apps for Businesses

As mentioned earlier there are multiple benefits of developing and using mobile apps for business. We have listed below some of these benefits for businesses.  

 

Business convenience

Mobile applications make it easier to reach out to customers directly. This increases business opportunities for brands and an opportunity to tap new markets directly and instantly. Moreover, since it is a direct business for brands, the business convenience is much more than having the physical store selling products or providing services in terms of the retail and overhead cost.       

 

Increase Accessibility

Smartphone and tablet users are constantly there online and always have the time to sign into websites through mobile. This way the mobile apps developed to allow users to have easy access to information, products, services, and processes in real-time and are optimized for exceptional user experience. So, businesses have a great opportunity to reach out to a large number of consumers while customers too have quick, easy, and increased access to services and products offered by businesses.

 

Increased Sales

Internet users are seen spending more time on the Mobile app than probably on any business website. So, as we continue to evolve mobiles apps are today seen as the driving force for business. Developing and using mobile apps for business goes a long way in growing business, increasing new customers, and driving sales. So an increasing number of businesses are approaching Mobile App Development Company in Mumbai to build business apps.

 

Customer Loyalty

Mobile apps help in building customer loyalty. They consistently increase brand visibility and customer loyalty by offering consumers convenience in availing products and services. This is especially evident in the retail sector. Not only does it make things more accessible but also builds business and reinforces your brand. Mobile apps offer a unique opportunity for brand reinforcement by encouraging customers to download and avail themselves for special prices and offers for the products and services. This way Mobile App Development Company in Mumbai plays a key role in building brands and businesses online.